As of right now we are looking at using “Maggie’s” as a brand name but we are also looking at having a product name (similiar to Cloetta is a brand name and Kexchoklad/Plopp are the product names). We want to give the brand a name and a personality to feel more relatable and fit more with our moodboard and the general vibe of the packaging.

After feedback from Magnus we have decided to write down our motivation on how we feel like our packaging is premium and follows the brief to easier remind us on how to word it every time we explain it.

We are also looking at how to make our packaging more advanced and feel more luxorious with more details and fun features.

Down below we have provided some pictures of prints we did in the Mimaki printer on both uncolored and white carton to see what we like the most. We also did some test prints of the fonts we are looking to use. You can also see a picture of very early prototyping of the cylindrical shape we want to use in our final product. Main package with lid (uncolored carton with holes) and food container (white). We want to solve the lid problem with the food container next week.

//Joel Wallin, Albin Andersson, Mikaela Westerberg & Camilla Rönnberg Karlsson