To summarize our concept, we are working with zodiac signs, each product will be special for one person and we believe that there is a specific market for it, as many are interested in zodiac signs. There is a large recognition factor in that area.

We want our packaging to feel luxurious and elegant. It will be stylish and uniform. That’s why we’ve put a lot of focus on keeping it simple.

From the beginning we had the idea of making a package for a scented candle, but now we aim to make a package for a perfume. We feel that it fits better with our packaging and also with the assignment.

We have done a test print in color, before we chose to make the whole box in black. We then noticed that when we folded on the side with paint, the paint cracked a lot, which did not become as visible when we folded on the back instead. We will take that information with us when we print next time.

We have developed the packaging a bit, the upper box will be taller and be in a black color. The sleeve will continue to be black, but we have made a few changes to the design and will continue to work with the typography.

This is the idea of how the packaging will look like. 

// Lovisa Granlund, Magnus Nordin, Simon Eriksson