{"id":1153,"date":"2021-06-02T14:21:44","date_gmt":"2021-06-02T14:21:44","guid":{"rendered":"https:\/\/design.miun.se\/gd\/examen\/?p=1153"},"modified":"2021-06-02T21:28:11","modified_gmt":"2021-06-02T21:28:11","slug":"brabar","status":"publish","type":"post","link":"https:\/\/design.miun.se\/gd\/examen\/?p=1153","title":{"rendered":"Brab\u00e4r"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Brab\u00e4r\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/w5KHVonsDU0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Abstract vetenskapliga unders\u00f6kning<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">FN:s globala m\u00e5l nummer 13 \u00e4r att bek\u00e4mpa klimatf\u00f6r\u00e4ndringarna, genom bland annat \u00f6ka kunskapen och f\u00f6rst\u00e5elsen hos m\u00e4nniskor. Greenwashing \u00e4r ett begrepp som beskriver f\u00f6retag som felaktigt marknadsf\u00f6r sig som milj\u00f6v\u00e4nliga. Syftet med denna kandidatuppsats var att ur ett mottagarperspektiv unders\u00f6ka hur Vattenfall i digitala medier och plattformar kommunicerar och marknadsf\u00f6r vindkraft. Genom att besvara fr\u00e5gest\u00e4llningarna; Hur ser Vattenfalls visuella digitala kommunikation ut kring vindkraft? samt; Hur ser m\u00e4nniskors uppfattning av Vattenfalls marknadsf\u00f6ring om vindkraft ut i Sverige? Som teoretisk grund anv\u00e4ndes h\u00e5llbar marknadsf\u00f6ring, cirkul\u00e4r design, greenwashing samt CSR, f\u00f6retags samh\u00e4llsansvar. Metoderna som anv\u00e4ndes var visuell research och kvalitativa samtalsintervjuer. Resultatet visar att det inte g\u00e5r att definiera huruvida Vattenfall anv\u00e4nder sig av greenwashing i sin marknadsf\u00f6ring. Dock s\u00e5 tyder resultatet p\u00e5 att viss information utel\u00e4mnas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/Ser-du-greenwashing-reviderad-text-.docx.pdf\">Ladda ned uppsats som pdf h\u00e4r<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/fontStolen-1024x724.jpg\" alt=\"\" class=\"wp-image-1164\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/fontStolen-1024x724.jpg 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/fontStolen-300x212.jpg 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/fontStolen-150x106.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/fontStolen-768x543.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/fontStolen-1536x1087.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/fontStolen.jpg 1753w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kreativ Brief &#8211;<\/strong> Min aff\u00e4rsid\u00e9 \u00e4r att skapa ett varum\u00e4rke som s\u00e4ljer b\u00e4r odlade i storskaliga hydroponiska odlingar f\u00f6r att f\u00f6r\u00e4ndra branschen. Hydroponiska odlingar \u00e4r inte begr\u00e4nsade efter var dem \u00e4r placerade och kan odlas i industrilokaler utanf\u00f6r st\u00e4der. P\u00e5 s\u00e5 s\u00e4tt kan transporter av gr\u00f6dor f\u00f6rminskas drastiskt. Detta g\u00f6r att marknadsf\u00f6ringen av produkten bara beh\u00f6ver vara produkten i sig. F\u00f6rpackningen \u00e4r utformad f\u00f6r att till\u00e5ta m\u00e4nniskor att hitta informationen samt att kunna granska varum\u00e4rkets milj\u00f6avtryck. Genom att skanna f\u00f6rpackningens qr-kod f\u00e5r konsumenter inblick hela varum\u00e4rkets produktion. P\u00e5 s\u00e5 s\u00e4tt synligg\u00f6rs f\u00f6retagets milj\u00f6avtryck p\u00e5 ett sanningsenligt s\u00e4tt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/brabarPoster-724x1024.jpg\" alt=\"\" class=\"wp-image-1204\" width=\"840\" height=\"1188\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/brabarPoster-724x1024.jpg 724w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/brabarPoster-212x300.jpg 212w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/brabarPoster-141x200.jpg 141w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/brabarPoster-768x1087.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/brabarPoster-1086x1536.jpg 1086w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/brabarPoster-1448x2048.jpg 1448w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/brabarPoster.jpg 1753w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption>Poster f\u00f6r att marknadsf\u00f6ra varum\u00e4rket<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_133445-1024x768.jpg\" alt=\"\" class=\"wp-image-1209\" width=\"841\" height=\"631\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_133445-1024x768.jpg 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_133445-300x225.jpg 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_133445-150x113.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_133445-768x576.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_133445-1536x1152.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_133445-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><figcaption>Bild p\u00e5 f\u00f6rpackningarna <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Visuella Identitet &#8211; <\/strong>Den visuella identiteten \u00e4r baserad p\u00e5 v\u00e4rdeorden stilrent, prestigel\u00f6st och transparens. Den grundar sig i 15 stycken olika f\u00e4rger, d\u00e4r varje f\u00e4rg representerar ett b\u00e4r. En designprofil som i varje beslut har utg\u00e5tt fr\u00e5n den runda formen som man s\u00e5 vanligt hittar bland b\u00e4r. Undantaget som ni ser \u00e4r ju formen p\u00e5 f\u00f6rpackningen som \u00e4r gjord kubisk f\u00f6r vara allt mer effektivitet under transport och f\u00f6rs\u00e4ljning. Att utg\u00e5 ifr\u00e5n smarta transportl\u00f6sningar med lite luft \u00e4r en sj\u00e4lvklarhet f\u00f6r Brab\u00e4r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_111655-1024x768.jpg\" alt=\"\" class=\"wp-image-1230\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_111655-1024x768.jpg 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_111655-300x225.jpg 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_111655-150x113.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_111655-768x576.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_111655-1536x1152.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_111655-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Bild p\u00e5 f\u00f6rpackningarna inkluderande lock<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6rpackningarna st\u00e4lls ut i butik utan lock f\u00f6r att ge konsumenterna m\u00f6jlighet till att \u00f6versk\u00e5da b\u00e4rens kvalit\u00e9. Tillh\u00f6rande lock finns att plocka i n\u00e4rheten av utst\u00e4llda produkter f\u00f6r att underl\u00e4tta konsumentens transport av produkten. Det \u00f6verskott av b\u00e4r som Brab\u00e4r producerar fryses in med tryckt lock f\u00f6r att sedan s\u00e4ljas i frysdiskarna. Detta f\u00f6r att undg\u00e5 svinn. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_1334181-1024x768.jpg\" alt=\"\" class=\"wp-image-1246\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_1334181-1024x768.jpg 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_1334181-300x225.jpg 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_1334181-150x113.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_1334181-768x576.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_1334181-1536x1152.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20210527_1334181-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Framsidorna p\u00e5 respektive f\u00f6rpackning<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Fredrik Sverdrup<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Hej, mitt namn \u00e4r Fredrik Sverdrup och jag \u00e4r 22 \u00e5r fr\u00e5n Stockholm. Kreativitet har varit en stor del av mig s\u00e5 l\u00e4nge jag kan minnas. Med denna examen k\u00e4nner jag att mig redo f\u00f6r att inta v\u00e4rlden och de kreativa uppgifter den har att erbjuda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kontakt: fredrik.sverdrup@gmail.com<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20200317_131041_235.jpg\" alt=\"\" class=\"wp-image-1253\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20200317_131041_235.jpg 1000w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20200317_131041_235-300x300.jpg 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20200317_131041_235-150x150.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/IMG_20200317_131041_235-768x768.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Abstract vetenskapliga unders\u00f6kning FN:s globala m\u00e5l nummer 13 \u00e4r att bek\u00e4mpa klimatf\u00f6r\u00e4ndringarna, genom bland annat \u00f6ka kunskapen och f\u00f6rst\u00e5elsen hos m\u00e4nniskor. Greenwashing \u00e4r ett begrepp som beskriver f\u00f6retag som felaktigt marknadsf\u00f6r sig som milj\u00f6v\u00e4nliga. Syftet med denna kandidatuppsats var att ur ett mottagarperspektiv unders\u00f6ka hur Vattenfall i digitala medier och&hellip; <\/p>\n","protected":false},"author":21,"featured_media":1164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5],"tags":[],"class_list":["post-1153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exam2021"],"_links":{"self":[{"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/posts\/1153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1153"}],"version-history":[{"count":0,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/posts\/1153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/media\/1164"}],"wp:attachment":[{"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}