{"id":1592,"date":"2022-05-26T23:27:25","date_gmt":"2022-05-26T23:27:25","guid":{"rendered":"https:\/\/design.miun.se\/gd\/examen\/?p=1592"},"modified":"2022-05-31T17:58:37","modified_gmt":"2022-05-31T17:58:37","slug":"imago","status":"publish","type":"post","link":"https:\/\/design.miun.se\/gd\/examen\/?p=1592","title":{"rendered":"Imago"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Imago\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/EPeQjpNFnHc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Abstrakt \u2013<\/strong> Mitt examensarbete tar avstamp i globala m\u00e5len 9 (h\u00e5llbar industri, innovation och infrastruktur), 12 (h\u00e5llbar konsumtion och produktion) och 13 (bek\u00e4mpa klimatf\u00f6r\u00e4ndringarna). Min vetenskapliga studie syftar till att unders\u00f6ka hur visuell kommunikation och cirkul\u00e4r design kan bidra till h\u00e5llbar konsumtion av hundfoder p\u00e5 den svenska marknaden. Det \u00e4r till st\u00f6rst del hundens k\u00f6ttrika kost som bidrar till mest koldioxidutsl\u00e4pp fr\u00e5n hunden. D\u00e4rf\u00f6r unders\u00f6kte jag fr\u00e4mst insekter som alternativ proteink\u00e4lla, d\u00e5 insekter har 94 procent l\u00e4gre klimatp\u00e5verkan \u00e4n k\u00f6tt.<\/p>\n\n\n\n<p>Slutsatsen blev att utbudet av insektsbaserade hundfoder p\u00e5 den svenska marknaden idag \u00e4r minimal, med en total avsaknad av svenskproducerade alternativ. D\u00e4r med finns stor potentialen f\u00f6r visuell kommunikation och cirkul\u00e4r design att underl\u00e4tta f\u00f6r hund\u00e4gare att g\u00f6ra klimatsmarta val av hundfoder.<\/p>\n\n\n\n<p>L\u00e4s min vetenskapliga uppsats <a href=\"https:\/\/drive.google.com\/file\/d\/18CGduSAF-YHCAIorv_BuXUXVWQn6OKsG\/view?usp=sharing\" data-type=\"URL\" data-id=\"https:\/\/drive.google.com\/file\/d\/18CGduSAF-YHCAIorv_BuXUXVWQn6OKsG\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">H\u00c4R<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0603-Edit-1024x689.jpg\" alt=\"\" class=\"wp-image-1811\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0603-Edit-1024x689.jpg 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0603-Edit-300x202.jpg 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0603-Edit-150x101.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0603-Edit-768x517.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0603-Edit-1536x1034.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0603-Edit-2048x1379.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Kreativ brief&nbsp;\u2013 <\/strong>Problemen som identifierades fr\u00e5n min vetenskapliga studie var att k\u00e4nnedomen om hundfoders klimatp\u00e5verkan beh\u00f6vs \u00f6kas bland hund\u00e4gare. Ocks\u00e5 att h\u00e5llbara och klimatsmarta alternativ beh\u00f6vs tillg\u00e4ngligg\u00f6ras f\u00f6r konsumenterna. L\u00f6sningen blev att utveckla varum\u00e4rket Imago som erbjuder ett klimatsmart hundfoder av svenska mj\u00f6lmaskar och svenska r\u00e5varor. Genom cirkul\u00e4r design ska varum\u00e4rket underl\u00e4tta f\u00f6r hund\u00e4gare att g\u00f6ra mer h\u00e5llbara val. Imagos budskap \u00e4r att \u00e4ven hundar har makten att bidra till en h\u00e5llbar framtid och ett positivt tassavtryck p\u00e5 klimatet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0570-2-1024x683.jpg\" alt=\"\" class=\"wp-image-1813\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0570-2-1024x683.jpg 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0570-2-300x200.jpg 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0570-2-150x100.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0570-2-768x512.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0570-2-1536x1024.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0570-2-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Visuell identitet \u2013 <\/strong>Imago vill ge en k\u00e4nsla av engagemang, ansvarstagande och att man har makten att g\u00f6ra skillnad. Det \u00e4r ett varum\u00e4rke som inte \u00e4r r\u00e4dd f\u00f6r att ta st\u00e4llning i klimatfr\u00e5gan eller i andra djurr\u00e4ttsfr\u00e5gor. Det visuella uttrycket fick ta form genom inspiration fr\u00e5n demonstrationer och aktivism. Identiteten grundar sig i en tanke om att v\u00e4rlden skulle ha varit en b\u00e4ttre plats om den styrdes av hundar. D\u00e4rf\u00f6r b\u00f6r hundarna ocks\u00e5 f\u00e5 maken att g\u00f6ra skillnad, vilket de kan g\u00f6ra genom Imago.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"1024\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/collage-2-966x1024.jpg\" alt=\"\" class=\"wp-image-2013\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/collage-2-966x1024.jpg 966w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/collage-2-283x300.jpg 283w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/collage-2-150x159.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/collage-2-768x814.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/collage-2-1450x1536.jpg 1450w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/collage-2-1933x2048.jpg 1933w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><\/figure>\n\n\n\n<p><strong>F\u00f6rpackningar \u2013 <\/strong>Det cirkul\u00e4ra t\u00e4nket genomsyrar hela varum\u00e4rket fr\u00e5n produkt till f\u00f6rpackning. M\u00e5let var att skapa en f\u00f6rpackningsl\u00f6sning som till 100 procent har m\u00f6jlighet att ing\u00e5 i ett cirkul\u00e4rt \u00e5tervinningssystem, samt undvika plast i s\u00e5 stor utstr\u00e4ckning som m\u00f6jligt. D\u00e4rf\u00f6r f\u00f6rpackas Imagos foder i en tunn plast av 80 procent \u00e5tervunnet material, som stadgas upp och skyddas av en \u00e5tervunnen wellpappkartong. Wellpappen skyddar fodret mot uv-ljus och kraftiga temperaturskillnader. Konstruktionen har utformats f\u00f6r att vara anv\u00e4ndarv\u00e4nlig, l\u00e4tt att komprimera och \u00f6ppnar upp m\u00f6jligheten f\u00f6r \u00e5teranv\u00e4ndning.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0575-1024x682.jpg\" alt=\"\" class=\"wp-image-1816\" width=\"840\" height=\"559\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0575-1024x682.jpg 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0575-300x200.jpg 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0575-150x100.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0575-768x512.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0575-1536x1024.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0575-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p><strong>Marknadsf\u00f6ring \u2013<\/strong> Imago marknadsf\u00f6r sig framf\u00f6rallt via sin egna webbsida och Instagram. Webbsidan fungerar som en informativ kanal, d\u00e4r kan man l\u00e4sa mer om hundens klimatp\u00e5verkan. Det g\u00e5r \u00e4ven att prenumerera eller k\u00f6pa Imagos produkter d\u00e4r. Via Instagram har Imago en kampanj som ska uppmuntra m\u00e4nniskor till att h\u00f6ja sin tass f\u00f6r klimatet. Det \u00e4r ett s\u00e4tt f\u00f6r varum\u00e4rket att engagera konsumenterna i milj\u00f6fr\u00e5gan. F\u00f6r varje h\u00f6jd tass med hashtagen #h\u00f6jtassen sk\u00e4nker Imago 10 kr till klimatforskningen som bedrivs av Sveriges Lantbruksuniversitet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/webbsidan-1-1024x724.jpg\" alt=\"\" class=\"wp-image-1997\" width=\"840\" height=\"593\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/webbsidan-1-1024x724.jpg 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/webbsidan-1-300x212.jpg 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/webbsidan-1-150x106.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/webbsidan-1-768x543.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/webbsidan-1-1536x1086.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/webbsidan-1-2048x1448.jpg 2048w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/instagram-1024x671.jpg\" alt=\"\" class=\"wp-image-2005\" width=\"840\" height=\"550\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/instagram-1024x671.jpg 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/instagram-300x197.jpg 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/instagram-150x98.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/instagram-768x504.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/instagram-1536x1007.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/instagram.jpg 2018w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p>Jag utformade en informativ folder som ska finns tillg\u00e4nglig i de fysiska djurbutikerna d\u00e4r fodrets s\u00e4ljs.  \u00c4ven en tygp\u00e5se skapades som kan s\u00e4ljas p\u00e5 webbsidan eller delas ut p\u00e5 olika event. Tanken med tygp\u00e5sen \u00e4r att man sj\u00e4lv ska f\u00e5 skriva ett eget budskap p\u00e5 hundens plakat med en tygpenna. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0668-2-1024x683.jpg\" alt=\"\" class=\"wp-image-1867\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0668-2-1024x683.jpg 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0668-2-300x200.jpg 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0668-2-150x100.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0668-2-768x512.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0668-2-1536x1024.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0668-2-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0670-1024x683.jpg\" alt=\"\" class=\"wp-image-1864\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0670-1024x683.jpg 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0670-300x200.jpg 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0670-150x100.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0670-768x512.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0670-1536x1024.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0670-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0653-2-1024x683.jpg\" alt=\"\" class=\"wp-image-2008\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0653-2-1024x683.jpg 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0653-2-300x200.jpg 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0653-2-150x100.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0653-2-768x512.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0653-2-1536x1024.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0653-2-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Slutligen gjorde jag kl\u00e4dnypor med Imagos logga ingraverat i. De ska skickas med n\u00e4r man k\u00f6per fodret och \u00e4r till f\u00f6r att \u00e5terf\u00f6rsluta plastp\u00e5sen p\u00e5 insidan och skydda fodret. De kan sedan anv\u00e4ndas p\u00e5 nytt eller \u00e5teranv\u00e4ndas till n\u00e5got annat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0643-1024x683.jpg\" alt=\"\" class=\"wp-image-2009\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0643-1024x683.jpg 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0643-300x200.jpg 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0643-150x100.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0643-768x512.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0643-1536x1024.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0643-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0610-Edit-1024x682.jpg\" alt=\"\" class=\"wp-image-1821\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0610-Edit-1024x682.jpg 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0610-Edit-300x200.jpg 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0610-Edit-150x100.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0610-Edit-768x512.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0610-Edit-1536x1023.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/DSC0610-Edit-2048x1364.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"1024\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/IMG_7206-2-1-994x1024.jpg\" alt=\"\" class=\"wp-image-1601 size-full\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/IMG_7206-2-1-994x1024.jpg 994w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/IMG_7206-2-1-291x300.jpg 291w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/IMG_7206-2-1-150x155.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/IMG_7206-2-1-768x792.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/IMG_7206-2-1-1490x1536.jpg 1490w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/IMG_7206-2-1.jpg 1536w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\">Alexandra L. Mercado<\/p>\n\n\n\n<p class=\"has-text-align-left\">Mitt namn \u00e4r Alexandra Larsson Mercado, jag \u00e4r 26 \u00e5r och kommer fr\u00e5n \u00d6rebro. Jag har en passion f\u00f6r att skapa och ett stort behov av att f\u00e5 utlopp f\u00f6r min kreativitet. Det g\u00f6r jag fr\u00e4mst genom hantverk och formgivning. <\/p>\n\n\n\n<p class=\"has-text-align-left\">Under min utbildning har jag f\u00e5tt utforska makten design har i att b\u00e5de p\u00e5verka, men ocks\u00e5, f\u00f6r\u00e4ndra v\u00e4rlden. N\u00e5got som jag tidigare inte visste att en designer var kapabel till. Jag anser d\u00e4rf\u00f6r att det \u00e4r min plikt som designer att ta det ansvaret p\u00e5 st\u00f6rsta allvar efter min utbildning. Det inneb\u00e4r d\u00e4rmed att anv\u00e4nda mina designkunskaper till att forma en b\u00e4ttre v\u00e4rld.<br><br><a rel=\"noreferrer noopener\" href=\"https:\/\/alexandralmercado.myportfolio.com\/\" data-type=\"URL\" data-id=\"https:\/\/alexandralmercado.myportfolio.com\/\" target=\"_blank\">alexandralmercado.myportfolio.com<\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Abstrakt \u2013 Mitt examensarbete tar avstamp i globala m\u00e5len 9 (h\u00e5llbar industri, innovation och infrastruktur), 12 (h\u00e5llbar konsumtion och produktion) och 13 (bek\u00e4mpa klimatf\u00f6r\u00e4ndringarna). Min vetenskapliga studie syftar till att unders\u00f6ka hur visuell kommunikation och cirkul\u00e4r design kan bidra till h\u00e5llbar konsumtion av hundfoder p\u00e5 den svenska marknaden. Det \u00e4r&hellip; <\/p>\n","protected":false},"author":39,"featured_media":1619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"class_list":["post-1592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exam2022"],"_links":{"self":[{"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/posts\/1592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1592"}],"version-history":[{"count":34,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/posts\/1592\/revisions"}],"predecessor-version":[{"id":2735,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/posts\/1592\/revisions\/2735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/media\/1619"}],"wp:attachment":[{"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}