{"id":1734,"date":"2022-05-31T20:58:00","date_gmt":"2022-05-31T20:58:00","guid":{"rendered":"https:\/\/design.miun.se\/gd\/examen\/?p=1734"},"modified":"2022-06-01T22:17:09","modified_gmt":"2022-06-01T22:17:09","slug":"kahveden","status":"publish","type":"post","link":"https:\/\/design.miun.se\/gd\/examen\/?p=1734","title":{"rendered":"KahVeden"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KahVeden\" width=\"770\" height=\"578\" src=\"https:\/\/www.youtube.com\/embed\/xR5lRpB5gic?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\">ABSTRAKT <\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Varje \u00e5r konsumerar Sverige cirka 79,7 tusen ton kaffe per \u00e5r. M\u00e4ngden kaffesump som Sverige genererar varje \u00e5r motsvarar ungef\u00e4r 500 bl\u00e5valar. Kaffesumpens inneh\u00e5ll \u00e4r en resurs och kan utnyttjas inom flera olika omr\u00e5den. Kaffebranschen beh\u00f6ver st\u00e4lla om fr\u00e5n en linj\u00e4r- till en cirkul\u00e4r modell.&nbsp;D\u00e4rf\u00f6r har jag arbetat utifr\u00e5n de globala m\u00e5len 12 (h\u00e5llbar konsumtion och produktion) och 13 (bek\u00e4mpa klimatf\u00f6r\u00e4ndringarna).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Du kan ladda ner min uppsats <a rel=\"noreferrer noopener\" href=\"https:\/\/drive.google.com\/file\/d\/1PQGeI7aXPsA9X8riySAvpp1Htvp-lcg8\/view?usp=sharing\" data-type=\"URL\" data-id=\"https:\/\/drive.google.com\/file\/d\/1PQGeI7aXPsA9X8riySAvpp1Htvp-lcg8\/view?usp=sharing\" target=\"_blank\">H\u00c4R<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h6 class=\"wp-block-heading\">KREATIV BRIEF<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">KahVeden \u00e4r ett varum\u00e4rke som s\u00e4ljer grillbriketter baserade p\u00e5 kaffesump. B\u00e5de produkt och f\u00f6rpackning \u00e4r anv\u00e4ndarv\u00e4nliga och ing\u00e5r i en cirkul\u00e4r produktion. N\u00e5got som idag inte finns p\u00e5 den svenska marknaden. Den prim\u00e4ra m\u00e5lgruppen f\u00f6r detta varum\u00e4rke \u00e4r sociala personer som regelbundet grillar och g\u00e4rna provar nya saker. M\u00e5lgruppen har l\u00e4tt klimat\u00e5ngest och k\u00f6per d\u00e4rf\u00f6r helst produkter som ing\u00e5r i en cirkul\u00e4r produktion.&nbsp;Produkterna ska s\u00e4ljas i de vanligaste livsmedelsbutikerna. KahVeden avser bidra till \u00f6kad kunskap om kaffesump som resurs och f\u00f6ljaktligen leda till en mer h\u00e5llbar konsumtion.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"796\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/Omslagsbild-vit-bakgrund-19-1024x796.jpg\" alt=\"\" class=\"wp-image-1859\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/Omslagsbild-vit-bakgrund-19-1024x796.jpg 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/Omslagsbild-vit-bakgrund-19-300x233.jpg 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/Omslagsbild-vit-bakgrund-19-150x117.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/Omslagsbild-vit-bakgrund-19-768x597.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/Omslagsbild-vit-bakgrund-19-1536x1194.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/Omslagsbild-vit-bakgrund-19.jpg 1812w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h6 class=\"wp-block-heading\">VARUM\u00c4RKE<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">KahVeden betyder &#8220;fr\u00e5n kaffe&#8221; p\u00e5 turkiska och kaffefiltret i logotypen g\u00e5r i linje med huvudingrediensen kaffesump. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jag ville skapa ett varum\u00e4rke som visar vilken resurs kaffesump kan vara, samt f\u00f6renklar f\u00f6r konsumenterna att v\u00e4lja produkter som ing\u00e5r i en cirkul\u00e4r process. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0648-2-768x1024.jpg\" alt=\"\" class=\"wp-image-1930\" width=\"857\" height=\"1143\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0648-2-768x1024.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0648-2-225x300.jpg 225w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0648-2-150x200.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0648-2-1152x1536.jpg 1152w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0648-2-1536x2048.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0648-2-scaled.jpg 1920w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><\/figure><\/div>\n\n\n\n<h6 class=\"wp-block-heading\">VISUELL IDENTITET<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Inspiration till den visuella identiteten kommer fr\u00e5n sommaren, f\u00e4rska r\u00e5varor och kol. Med hj\u00e4lp av friska, fr\u00e4scha och f\u00e4rgglada illustrationer, sticker varum\u00e4rket ut fr\u00e5n konkurrenterna.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0809-768x1024.jpg\" alt=\"\" class=\"wp-image-2077\" width=\"861\" height=\"1148\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0809-768x1024.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0809-225x300.jpg 225w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0809-150x200.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0809-1152x1536.jpg 1152w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0809-1536x2048.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0809-scaled.jpg 1920w\" sizes=\"auto, (max-width: 861px) 100vw, 861px\" \/><\/figure><\/div>\n\n\n\n<h6 class=\"wp-block-heading\">GRILLBRIKETTERNA<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Brikettp\u00e5sarna \u00e4r utformade med inspiration fr\u00e5n b\u00e5de den klassiska grillbrikettsp\u00e5sen, men \u00e4ven en b\u00e4rkasse. Den stora p\u00e5sen rymmer 6 kg briketter och den mindre p\u00e5sen rymmer 1 kg. 6 kg-p\u00e5sen har ett handtag f\u00f6r att underl\u00e4tta vid transport. 1 kg-p\u00e5sen beh\u00f6ver d\u00e4remot inte n\u00e5got handtag, d\u00e5 den \u00e4r l\u00e4tt att b\u00e4ra som den \u00e4r, samt att den f\u00e5r plats bland andra varor i en kasse. 1 kg-p\u00e5sen passar perfekt f\u00f6r den som vill prova grillbriketter p\u00e5 kaffesump eller f\u00f6r den som ska grilla p\u00e5 bortaplan. Brikettp\u00e5sarna har dessutom, ist\u00e4llet f\u00f6r ett hoppl\u00f6st sn\u00f6re, f\u00e5tt en \u00e5terf\u00f6rslutningsbar \u00f6ppning.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0666-768x1024.jpg\" alt=\"\" class=\"wp-image-1921\" width=\"857\" height=\"1142\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0666-768x1024.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0666-225x300.jpg 225w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0666-150x200.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0666-1152x1536.jpg 1152w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0666-1536x2048.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0666-scaled.jpg 1920w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0671-3-768x1024.jpg\" alt=\"\" class=\"wp-image-1955\" width=\"853\" height=\"1137\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0671-3-768x1024.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0671-3-225x300.jpg 225w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0671-3-150x200.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0671-3-1152x1536.jpg 1152w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0671-3-1536x2048.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0671-3-scaled.jpg 1920w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0684-2-951x1024.jpg\" alt=\"\" class=\"wp-image-1942\" width=\"855\" height=\"930\"\/><\/figure><\/div>\n\n\n\n<h6 class=\"wp-block-heading\">PRODUKTNAMNET<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Grillbriketter av kaffesump&#8221; syns fr\u00e5n de flesta av f\u00f6rpackningens sidor. Produktnamnet fungerar \u00e4ven som en produktlogotyp f\u00f6r ytterligare igenk\u00e4nning. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0730-709x1024.jpg\" alt=\"\" class=\"wp-image-1966\" width=\"861\" height=\"1244\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0730-709x1024.jpg 709w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0730-208x300.jpg 208w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0730-139x200.jpg 139w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0730-768x1109.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0730-1064x1536.jpg 1064w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0730-1419x2048.jpg 1419w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0730-scaled.jpg 1773w\" sizes=\"auto, (max-width: 861px) 100vw, 861px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0729-777x1024.jpg\" alt=\"\" class=\"wp-image-1967\" width=\"862\" height=\"1141\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0839-1024x797.jpg\" alt=\"\" class=\"wp-image-2078\" width=\"864\" height=\"672\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0839-1024x797.jpg 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0839-300x234.jpg 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0839-150x117.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0839-768x598.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0839-1536x1196.jpg 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/APC_0839-2048x1595.jpg 2048w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/figure><\/div>\n\n\n\n<h6 class=\"wp-block-heading\">GLAZE &amp; DIPP<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Kryddornas f\u00f6rpackningar \u00e4r utformade precis som vilken annan kryddp\u00e5se som helst och d\u00e4rf\u00f6r inga konstigheter i hur dessa ska \u00f6ppnas. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/Tunnelbanannons-1024x768.jpg\" alt=\"\" class=\"wp-image-1809\" width=\"863\" height=\"647\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/Tunnelbanannons-1024x768.jpg 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/Tunnelbanannons-300x225.jpg 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/Tunnelbanannons-150x113.jpg 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/Tunnelbanannons-768x576.jpg 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/Tunnelbanannons.jpg 1500w\" sizes=\"auto, (max-width: 863px) 100vw, 863px\" \/><\/figure><\/div>\n\n\n\n<h6 class=\"wp-block-heading\">ANNONSERING<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">En serie reklamannonser i tunnelbanan.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KahVedens hemsida\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/BzQbjfeT9Rs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\">HEMSIDA<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Slutligen en liten rundtur p\u00e5 KahVedens hemsida. Det \u00e4r en enda l\u00e5ng sida som g\u00e5r att scrolla igenom, som syns i videon. Eller via menyerna. KahVeden har \u00e4ven en profil p\u00e5 Spotify med diverse spellistor l\u00e4mpliga f\u00f6r olika slags grillningstillf\u00e4llen.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2022\/05\/IMG_9080-903x1024.jpg\" alt=\"\" class=\"wp-image-1800\" width=\"252\" height=\"283\"\/><\/figure><\/div>\n\n\n\n<h6 class=\"wp-block-heading\">OM<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Jag heter Maria Hedlund och kommer fr\u00e5n G\u00e4vle. Jag har alltid varit intresserad av det kreativa skapandet i diverse olika former, men kanske fr\u00e4mst m\u00e5leri och stora konstinstallationer \u2013 fram till nu, det vill s\u00e4ga. Under denna utbildning har jag v\u00e5gat prova s\u00e5dant som jag tidigare mer dagdr\u00f6mt om. Nu har jag slutat dagdr\u00f6mma och ser ist\u00e4llet fram emot vad mer jag kommer att l\u00e4ra mig. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><a href=\"mailto:hedlund.maria@live.se\" target=\"_blank\" rel=\"noreferrer noopener\">hedlund.maria@live.se<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ABSTRAKT Varje \u00e5r konsumerar Sverige cirka 79,7 tusen ton kaffe per \u00e5r. M\u00e4ngden kaffesump som Sverige genererar varje \u00e5r motsvarar ungef\u00e4r 500 bl\u00e5valar. Kaffesumpens inneh\u00e5ll \u00e4r en resurs och kan utnyttjas inom flera olika omr\u00e5den. Kaffebranschen beh\u00f6ver st\u00e4lla om fr\u00e5n en linj\u00e4r- till en cirkul\u00e4r modell.&nbsp;D\u00e4rf\u00f6r har jag arbetat utifr\u00e5n&hellip; <\/p>\n","protected":false},"author":35,"featured_media":1857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[],"class_list":["post-1734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exam2022"],"_links":{"self":[{"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/posts\/1734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1734"}],"version-history":[{"count":0,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/posts\/1734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/media\/1857"}],"wp:attachment":[{"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}