{"id":701,"date":"2021-06-02T12:29:01","date_gmt":"2021-06-02T12:29:01","guid":{"rendered":"https:\/\/design.miun.se\/gd\/examen\/?p=701"},"modified":"2021-07-19T10:56:45","modified_gmt":"2021-07-19T10:56:45","slug":"foodfirm","status":"publish","type":"post","link":"https:\/\/design.miun.se\/gd\/examen\/?p=701","title":{"rendered":"Foodfirm"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pitch\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/_D0hIkQP5Is?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">ABSTRACT<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Min vetenskapliga unders\u00f6kning studerade influenser till vegetarianism p\u00e5 Instagram. H\u00e5llbarhetsdebatten p\u00e5 sociala n\u00e4tverk \u00e4r stor och m\u00e5nga r\u00f6ster f\u00f6respr\u00e5kar en mer h\u00e5llbar livsstil. Vi m\u00f6ts st\u00e4ndigt av information fr\u00e5n individer, f\u00f6retag och organisationer som vill f\u00f6rmedla dessa budskap genom en m\u00e4ngd olika kanaler. Visuell kommunikation kan anv\u00e4ndas f\u00f6r att sprida dessa budskap och d\u00e4rmed kunna p\u00e5verka till att uppn\u00e5 de globala klimatm\u00e5len.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ladda ner hela <a href=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/c-uppsats.pdf\">h\u00e4r<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/bild3-1024x498.png\" alt=\"\" class=\"wp-image-714\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/bild3-1024x498.png 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/bild3-300x146.png 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/bild3-150x73.png 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/bild3-768x374.png 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/bild3-1536x747.png 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/bild3-2048x996.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>KREATIV BRIEF<\/strong> \u2013 Fr\u00e5n den vetenskapliga unders\u00f6kningen skapade jag en designid\u00e9 som fokuserar p\u00e5 att sprida den vegetariska kosten. Designid\u00e9n bygger p\u00e5 FN:s globala m\u00e5l nummer 13 som handlar om att bek\u00e4mpa klimatf\u00f6r\u00e4ndringarna, d\u00e4r en minskad k\u00f6ttkonsumtion kan bidra till att uppn\u00e5 m\u00e5let.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Foodfirm\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/7KyFFfYinKY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Foodfirm \u00e4r en tj\u00e4nst som g\u00f6r en vegetarisk kost mer attraherande f\u00f6r sportfans, och p\u00e5verkar dem att konsumera mindre k\u00f6tt. Fansen \u00e4r h\u00f6gljudda och inte r\u00e4dda f\u00f6r att s\u00e4ga sin \u00e5sikt. Lyckas varum\u00e4rket f\u00e5 dessa att anamma en vegetarisk kost kommer ordet sprida sig.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/ipadNY-1024x683.png\" alt=\"\" class=\"wp-image-1432\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/ipadNY-1024x683.png 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/ipadNY-300x200.png 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/ipadNY-150x100.png 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/ipadNY-768x512.png 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/ipadNY-1536x1024.png 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/ipadNY-2048x1365.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Mockup av appens startsida p\u00e5 en iPad. <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"1024\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/iphone-2-977x1024.png\" alt=\"\" class=\"wp-image-713\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/iphone-2-977x1024.png 977w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/iphone-2-286x300.png 286w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/iphone-2-150x157.png 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/iphone-2-768x805.png 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/iphone-2-1465x1536.png 1465w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/iphone-2-1954x2048.png 1954w\" sizes=\"auto, (max-width: 977px) 100vw, 977px\" \/><figcaption>Mockup av appens startsida p\u00e5 en iPhone.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6r att f\u00e5 sportfansen att anamma den vegetariska kosten s\u00e4ljer Foodfirm vego-burgare p\u00e5 sportarrangemang och skapar event inf\u00f6r arrangemangen i samarbete med andra burgar-hak restauranger. Varum\u00e4rket erbjuder ocks\u00e5 ett digitalt n\u00e4tverk f\u00f6r fansen och s\u00e4ljer produkter anpassade f\u00f6r ge energi under sportarrangemangen.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"384\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/bar2-1-1024x384.png\" alt=\"\" class=\"wp-image-1063\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/bar2-1-1024x384.png 1024w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/bar2-1-300x112.png 300w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/bar2-1-150x56.png 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/bar2-1-768x288.png 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/bar2-1-1536x576.png 1536w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/bar2-1-2048x768.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Produkt till f\u00f6rs\u00e4ljning.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/insta2-473x1024.png\" alt=\"\" class=\"wp-image-728\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/insta2-473x1024.png 473w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/insta2-139x300.png 139w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/insta2-92x200.png 92w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/insta2-768x1662.png 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/insta2-710x1536.png 710w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/insta2.png 828w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><figcaption>Varum\u00e4rkets Instagram-konto.<\/figcaption><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-cover aligncenter has-background-dim\" style=\"min-height:100vh;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-991\" alt=\"\" src=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/BILD-1-928x1024.png\" data-object-fit=\"cover\" srcset=\"https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/BILD-1-928x1024.png 928w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/BILD-1-272x300.png 272w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/BILD-1-150x166.png 150w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/BILD-1-768x847.png 768w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/BILD-1-1392x1536.png 1392w, https:\/\/design.miun.se\/gd\/examen\/wp-content\/uploads\/2021\/06\/BILD-1-1856x2048.png 1856w\" sizes=\"auto, (max-width: 928px) 100vw, 928px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-large-font-size wp-block-paragraph\">Skapat av Emma Sundqvist<br>Grafisk designstudent p\u00e5 Mittuniversitetet<br>2018-2021<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ABSTRACT Min vetenskapliga unders\u00f6kning studerade influenser till vegetarianism p\u00e5 Instagram. H\u00e5llbarhetsdebatten p\u00e5 sociala n\u00e4tverk \u00e4r stor och m\u00e5nga r\u00f6ster f\u00f6respr\u00e5kar en mer h\u00e5llbar livsstil. Vi m\u00f6ts st\u00e4ndigt av information fr\u00e5n individer, f\u00f6retag och organisationer som vill f\u00f6rmedla dessa budskap genom en m\u00e4ngd olika kanaler. Visuell kommunikation kan anv\u00e4ndas f\u00f6r att&hellip; <\/p>\n","protected":false},"author":28,"featured_media":1443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5],"tags":[],"class_list":["post-701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exam2021"],"_links":{"self":[{"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/posts\/701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=701"}],"version-history":[{"count":0,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/posts\/701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=\/wp\/v2\/media\/1443"}],"wp:attachment":[{"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}