{"id":923,"date":"2013-10-25T15:05:24","date_gmt":"2013-10-25T15:05:24","guid":{"rendered":"http:\/\/design.miun.se\/gd\/examen_2013\/?p=923"},"modified":"2013-10-25T16:10:45","modified_gmt":"2013-10-25T16:10:45","slug":"flair","status":"publish","type":"post","link":"https:\/\/design.miun.se\/gd\/examen_2013\/flair\/","title":{"rendered":"FLAIR"},"content":{"rendered":"

[contact-form][contact-field label=’Name’ type=’name’ required=’1’\/][contact-field label=’Email’ type=’email’ required=’1’\/][contact-field label=’Website’ type=’url’\/][contact-field label=’Comment’ type=’textarea’ required=’1’\/][\/contact-form] \"DSC_0197\"<\/a><\/p>\n

Jag har skapat ett nytt koncept f\u00f6r dagens resebyr\u00e5er. Konceptet bygger p\u00e5 att l\u00e5ta m\u00e4nniskor stimulera sina fem sinnen, synen, h\u00f6rseln, smaken, k\u00e4nseln och lukten n\u00e4r de ska g\u00f6ra sitt val av destination att resa till. \u00a0 \u00a0Jag visualiserade destinationerna och f\u00f6rpackade resorna genom att ta vara p\u00e5 ett land, en stad eller en plats unikitet och h\u00e4mta inspiration fr\u00e5n de olika kulturerna men ocks\u00e5 ta h\u00e4nsyn till att stimulera v\u00e5ra sinnen f\u00f6r att ge m\u00e5lgruppen en upplevelse av sitt kommande resem\u00e5l, d\u00e4r de innan resan f\u00e5r anv\u00e4nda sina sinnen till att v\u00e4lja r\u00e4tt resem\u00e5l.<\/p>\n

Jag har skapat fem f\u00f6rpackningar i form av l\u00e5dor d\u00e4r varje l\u00e5da inneh\u00e5ller stimulans f\u00f6r alla v\u00e5ra sinnen. Synen i form av en karta och ett faktablad, h\u00f6rseln i form av en skiva med kulturella utg\u00e5ngspunkter, smaken stimuleras med allt ifr\u00e5n Indiens curry till Amazonas lian-vatten, k\u00e4nseln ger en k\u00e4nsla av materiella ting man kan st\u00f6ta p\u00e5 och lukten \u00e4r r\u00f6kelser, tobaksr\u00f6k, parfym mm. Alla anpassade utefter vad resem\u00e5let erbjuder.<\/p>\n

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Jag skapade \u00e4ven ett varum\u00e4rke bakom konceptet. Varum\u00e4rket \u00e4r FLAIR, som betyder k\u00e4nsla, k\u00e4nslor, stil, touch, sinnen, minnen, hj\u00e4rta och smak. Namnet har allts\u00e5 m\u00e5nga betydelser som tydligt kopplas till butikens koncept: att erbjuda resor genom sinnesst\u00e4mning. D\u00e4r vill jag ocks\u00e5 med hj\u00e4lp av symboler i logotypen visualisera v\u00e5ra fem sinnen men \u00e4ven visa p\u00e5 att det \u00e4r en resebyr\u00e5 genom namnet.<\/p>\n

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[contact-form][contact-field label=’Name’ type=’name’ required=’1’\/][contact-field label=’Email’ type=’email’ required=’1’\/][contact-field label=’Website’ type=’url’\/][contact-field label=’Comment’ type=’textarea’ required=’1’\/][\/contact-form] Jag har skapat ett nytt koncept f\u00f6r dagens resebyr\u00e5er. Konceptet bygger p\u00e5 att l\u00e5ta m\u00e4nniskor stimulera sina fem sinnen, synen, h\u00f6rseln, smaken, k\u00e4nseln och lukten n\u00e4r de ska g\u00f6ra sitt val av destination att resa till. \u00a0 \u00a0Jag visualiserade destinationerna och f\u00f6rpackade resorna …<\/p>\n

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