{"id":789,"date":"2016-06-02T21:55:16","date_gmt":"2016-06-02T21:55:16","guid":{"rendered":"http:\/\/mkv.itm.miun.se\/gdk_examen_2016\/?p=789"},"modified":"2016-06-02T21:55:16","modified_gmt":"2016-06-02T21:55:16","slug":"vaxtriket","status":"publish","type":"post","link":"https:\/\/design.miun.se\/gd\/examen_2016\/vaxtriket\/","title":{"rendered":"V\u00e4xtriket"},"content":{"rendered":"<p>H\u00e4r i v\u00e4st h\u00f6r det till normen att \u00e4ta mycket k\u00f6tt ofta, vilket har lett till att k\u00f6ttindustrin \u00e4r gigantisk. Den typen av k\u00f6ttindustri \u00e4r inte h\u00e5llbar f\u00f6r v\u00e5r milj\u00f6, d\u00e5 k\u00f6ttproduktion kr\u00e4ver st\u00f6rre landyta och sl\u00e4pper ut mer v\u00e4xthusgaser \u00e4n vegetariska alternativ. D\u00e4rf\u00f6r beh\u00f6ver allts\u00e5 m\u00e4nniskor i allt st\u00f6rre utstr\u00e4ckning \u00e4ta vegetariskt.<\/p>\n<p>Det h\u00e4r blev utg\u00e5ngspunkten i mitt examensprojekt, och jag arbetade med FNs andra globala m\u00e5l som handlar om att utrota hunger och att f\u00f6rb\u00e4ttra m\u00e4nniskors matvanor.<\/p>\n<p><a href=\"http:\/\/mkv.itm.miun.se\/gdk_examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7497_c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-805 aligncenter\" src=\"http:\/\/mkv.itm.miun.se\/gdk_examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7497_c-1024x768.jpg\" alt=\"Barnens gr\u00f6na_fikon\" width=\"660\" height=\"495\" srcset=\"https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7497_c-1024x768.jpg 1024w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7497_c-300x225.jpg 300w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7497_c-768x576.jpg 768w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7497_c-280x210.jpg 280w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7497_c-660x495.jpg 660w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p>Jag gjorde en unders\u00f6kning, och den visade att m\u00e5nga av de tillfr\u00e5gade hade ett intresse av att \u00e4ta vegetarisk mat, men att flera av dem tyckte att det \u00e4r sv\u00e5rt att hitta bra och enkla recept, som inte \u00e4r pretenti\u00f6sa.<\/p>\n<p>M\u00e5let med mitt projekt var allts\u00e5 att g\u00f6ra det enklare f\u00f6r m\u00e4nniskor att \u00e4ta vegetariskt, och d\u00e4rf\u00f6r skapade jag m\u00e4rket V\u00e4xtriket, som \u00e4r en helt vegetarisk matleveransservice. L\u00e5dorna finns i tv\u00e5 versioner; gr\u00f6n gourmet och barnens gr\u00f6na. B\u00e5da l\u00e5dorna kan best\u00e4llas fr\u00e5n hemsidan, och skickas sedan ut en g\u00e5ng i veckan.<\/p>\n<p><a href=\"http:\/\/mkv.itm.miun.se\/gdk_examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7592_b.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-803 aligncenter\" src=\"http:\/\/mkv.itm.miun.se\/gdk_examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7592_b-1024x768.jpg\" alt=\"Gr\u00f6n gourmet_recept\" width=\"660\" height=\"495\" srcset=\"https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7592_b-1024x768.jpg 1024w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7592_b-300x225.jpg 300w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7592_b-768x576.jpg 768w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7592_b-280x210.jpg 280w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7592_b-660x495.jpg 660w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p>L\u00e5dorna inneh\u00e5ller fr\u00e4scha r\u00e5varor till fyra middagar f\u00f6r tv\u00e5 personer, samt ett h\u00e4fte med alla recept. Recepten inneh\u00e5ller inga k\u00f6ttsubstitut, f\u00f6r att visa att vegetarisk mat \u00e4r precis som vilken annan mat som helst, och inga konstigheter.<\/p>\n<p><a href=\"http:\/\/mkv.itm.miun.se\/gdk_examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7534_c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-802 aligncenter\" src=\"http:\/\/mkv.itm.miun.se\/gdk_examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7534_c-1024x807.jpg\" alt=\"Barnens gr\u00f6na\" width=\"660\" height=\"520\" srcset=\"https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7534_c-1024x807.jpg 1024w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7534_c-300x236.jpg 300w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7534_c-768x605.jpg 768w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7534_c-280x221.jpg 280w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7534_c-660x520.jpg 660w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p>Barnens gr\u00f6na vill hj\u00e4lpa barn att redan i tidig \u00e5lder tycka om gr\u00f6nsaker och vegetarisk mat. P\u00e5 s\u00e5 s\u00e4tt skulle barn tidigt kunna bli intresserade av bra mat och kunna b\u00f6rja med bra matvanor p\u00e5 ett enkelt s\u00e4tt. L\u00e5dorna kommer \u00e4ven att inneh\u00e5lla h\u00e4lsosamma mellanm\u00e5l som torkad frukt och n\u00f6tter.<\/p>\n<p><a href=\"http:\/\/mkv.itm.miun.se\/gdk_examen_2016\/wp-content\/uploads\/2016\/06\/Utsta\u0308llning_gro\u0308nsaker_clip.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-808\" src=\"http:\/\/mkv.itm.miun.se\/gdk_examen_2016\/wp-content\/uploads\/2016\/06\/Utsta\u0308llning_gro\u0308nsaker_clip-1024x887.jpg\" alt=\"Utsta\u0308llning_gro\u0308nsaker_clip\" width=\"660\" height=\"572\" srcset=\"https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/Utsta\u0308llning_gro\u0308nsaker_clip-1024x887.jpg 1024w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/Utsta\u0308llning_gro\u0308nsaker_clip-300x260.jpg 300w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/Utsta\u0308llning_gro\u0308nsaker_clip-768x665.jpg 768w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/Utsta\u0308llning_gro\u0308nsaker_clip-280x242.jpg 280w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/Utsta\u0308llning_gro\u0308nsaker_clip-660x571.jpg 660w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p>Jag valde att dekorera Barnens gr\u00f6na med handritade illustrationer i akvarell av diverse gr\u00f6nsaker och frukter. Under varje illustration st\u00e5r \u00e4ven gr\u00f6nsaken eller fruktens namn, inspirerat av gamla skolplanscher.<\/p>\n<p><a href=\"http:\/\/mkv.itm.miun.se\/gdk_examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7432_c.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-811\" src=\"http:\/\/mkv.itm.miun.se\/gdk_examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7432_c-1024x782.jpg\" alt=\"Gr\u00f6n Gourmet\" width=\"660\" height=\"504\" srcset=\"https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7432_c-1024x782.jpg 1024w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7432_c-300x229.jpg 300w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7432_c-768x587.jpg 768w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7432_c-280x214.jpg 280w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7432_c-660x504.jpg 660w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p>Gr\u00f6n gourmet har ett fokus mot vuxna som tycker om att \u00e4ta god, vettig mat. I dessa l\u00e5dor kommer det ocks\u00e5 att f\u00f6lja med tv\u00e5 halvflaskor ekologiskt biodynamiskt vin, goda olivoljor och liknande produkter f\u00f6r att komplimentera recepten.<\/p>\n<p><a href=\"http:\/\/mkv.itm.miun.se\/gdk_examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7570_b.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-809\" src=\"http:\/\/mkv.itm.miun.se\/gdk_examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7570_b-1024x557.jpg\" alt=\"Gr\u00f6n gourmet_2\" width=\"660\" height=\"359\" srcset=\"https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7570_b-1024x557.jpg 1024w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7570_b-300x163.jpg 300w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7570_b-768x418.jpg 768w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7570_b-280x152.jpg 280w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7570_b-660x359.jpg 660w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p>Gr\u00f6n gourmet har dekorerats av typografiska illustrationer inspirerat fr\u00e5n inneh\u00e5llet i varje l\u00e5da. Illustrationerna \u00e4r i olika gr\u00f6na nyanser, och har n\u00e5gra inslag av gult, orange och brunt.<\/p>\n<p><a href=\"http:\/\/mkv.itm.miun.se\/gdk_examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7581_b.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-800\" src=\"http:\/\/mkv.itm.miun.se\/gdk_examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7581_b-1024x688.jpg\" alt=\"V\u00e4xtriket\" width=\"660\" height=\"443\" srcset=\"https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7581_b-1024x688.jpg 1024w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7581_b-300x202.jpg 300w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7581_b-768x516.jpg 768w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7581_b-280x188.jpg 280w, https:\/\/design.miun.se\/gd\/examen_2016\/wp-content\/uploads\/2016\/06\/20160517_7581_b-660x444.jpg 660w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p>S\u00e5 genom att f\u00f6renkla f\u00f6r m\u00e4nniskor att \u00e4ta vegetariskt oftare skulle mitt projekt kunna hj\u00e4lpa till att f\u00f6rb\u00e4ttra m\u00e4nniskors matvanor och bidra till FNs andra h\u00e5llbarhetsm\u00e5l.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e4r i v\u00e4st h\u00f6r det till normen att \u00e4ta mycket k\u00f6tt ofta, vilket har lett till att k\u00f6ttindustrin \u00e4r gigantisk. Den typen av k\u00f6ttindustri \u00e4r inte h\u00e5llbar f\u00f6r v\u00e5r milj\u00f6, d\u00e5 k\u00f6ttproduktion kr\u00e4ver st\u00f6rre landyta och sl\u00e4pper ut mer v\u00e4xthusgaser \u00e4n vegetariska alternativ. D\u00e4rf\u00f6r beh\u00f6ver allts\u00e5 m\u00e4nniskor i allt st\u00f6rre utstr\u00e4ckning \u00e4ta vegetariskt. Det h\u00e4r &#8230;<\/p>\n<p><a href=\"https:\/\/design.miun.se\/gd\/examen_2016\/vaxtriket\/\" class=\"more-link\">More <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":35,"featured_media":800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[7,90,8,19,20,84,80],"class_list":["post-789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exam","tag-forpackningsdesign","tag-gdk-13","tag-grafisk-design","tag-graphic-design","tag-packaging-design","tag-vegetarian","tag-vegetarisk-mat"],"_links":{"self":[{"href":"https:\/\/design.miun.se\/gd\/examen_2016\/wp-json\/wp\/v2\/posts\/789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/design.miun.se\/gd\/examen_2016\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/design.miun.se\/gd\/examen_2016\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen_2016\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen_2016\/wp-json\/wp\/v2\/comments?post=789"}],"version-history":[{"count":3,"href":"https:\/\/design.miun.se\/gd\/examen_2016\/wp-json\/wp\/v2\/posts\/789\/revisions"}],"predecessor-version":[{"id":814,"href":"https:\/\/design.miun.se\/gd\/examen_2016\/wp-json\/wp\/v2\/posts\/789\/revisions\/814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen_2016\/wp-json\/wp\/v2\/media\/800"}],"wp:attachment":[{"href":"https:\/\/design.miun.se\/gd\/examen_2016\/wp-json\/wp\/v2\/media?parent=789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen_2016\/wp-json\/wp\/v2\/categories?post=789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/design.miun.se\/gd\/examen_2016\/wp-json\/wp\/v2\/tags?post=789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}