Today, we have developed our idea. Our flavour is chocolate butter with chilli and we have now decided to name our butter Malva. The name comes from cocoa which is a species in the family Malva plants. We have chosen to focus on a female audience through an exclusive package. Pernilla and Hanna
Since last time we’ve been busy making a mood beard (actually a mood board), working on potential designs and creating some packaging prototypes… The project we are working on is about making a new packaging design for butter. It’s meant to compete on the market for snacks and energy bars, as well as being an…
Yesterday we went looking for some nice materials for our project. Today it’s sunday and we have a whole day at school planned!
The first step in making a prototype for the butter assignment. We started to do a handdrawn box (the one to the left). Next step was to draw it in illustrator and print it out to see how the colors work (the one on the right). We still have a lot of work to do…
Hi there! We are very excited about this assignment and have a lot of ideas. The assignment is to come up with a new butter concept and introducing butter as a trendy, healthy snack. We haven’t really decided which idea to pick but are trying out some different things!
Hello again this is Jennie and Elin. This week we have been working with moodboards and prototypes of our energy butter packages. Our target group are outdoorsy types and healthy people. Our moodboard shows the colours, feeling and atmosphere we are trying to reflect in our package design. We have also been working with…
I have some really cool news for you all. Our assignment to market energy butter as a healthy snack has been noticed in the media! It all started when I wanted some new ideas for the different butter flavours that we’re supposed to come up with. So, I thought, who better to ask then…
During this week we finished with our moodboard and the main box. We started to sketch the inner holder of the butter that is going inside the main box. We wanted it to feel expencive and luxurois and there for we decided to only make room for 12 pieces of butter. On the picture below you…
Hello there! This week we have been really busy, since I went out of town for the weekend (Friday-Tuseday), and left poor Vendela all by herself. But when I came back we stayed at school almost until midnight to catch up and produce everything we needed to do before the deadline. That night we made…
Last week we focused on finishing the moodboard and thus determining our target group. As you see above, we matched the key words with certain areas of the image cluster, to better enhance our visual concept. The moodboad is great help when it comes to sketching the butter package designs. We’ve also made a…