ChocoTales – the thrilling conclusion

It’s been five weeks since we first started this project, and now we finally have the finished product in our hands after a lot of hard work. The result of all our hard work are ChocoTales. As mentioned last week is our design all about curiosity and exploration, which we’ve enhanced even more since last week.…

Curiosity and prototypes

Our concept builds on one of Mid Sweden University’s keywords; curiosity. We want to entice the consumers curiosity just by a look at our packaging. To raise this curiosity we’re using the story of the “skvader”. The packaging should also communicate warmth and a feeling of craftsmanship. Eight corners We decided to make our packaging…