Our concept builds on one of Mid Sweden University’s keywords; curiosity. We want to entice the consumers curiosity just by a look at our packaging. To raise this curiosity we’re using the story of the “skvader”. The packaging should also communicate warmth and a feeling of craftsmanship. Eight corners We decided to make our packaging…
We’re now three weeks into the project and the puzzle pieces are starting to come together. As mentioned in last weeks blog we eventually found a fitting theme for our project. We continued from where we left off last week and kept on refining our concept and working it into our designs. The puzzle of fitting together theme…
During this week we have learnt a lot about colour emotions and chocolate. Colour emotions We started the week with a lecture about colour emotions. Which was about how different colour and textures causes us to feel and react in different ways. We haven’t specified any colours yet, but we have got an idea of…
In this course, Communicative Packaging Design, our task was to create a packaging and marketing communication for Ida Hillebjörk’s brand IDAG DESIGN. We, Sara Holmlund and Sara Palén, made our designs on the basis of Ida Hillebjörk’s thoughts concerning the environment and the nature, and from that we chose the materials for our products.