Once upon a time, in a land far, far away…

Last week we worked hard on the design of the multi-pack (haven’t really begun with the single ones) so I though it would be good to do a summary of the development of design.

Our current design originated from the Frutter idea (recap: many people like nature and fruit = profit). We wanted to allude more to the energy-aspects; and so incorporated the “+”-symbol and made a flashier design. Thus was Bu++ery (buttery) born. As you can se in the photos, we ended up changing the original design for Bu++ery a couple of times.