We are Anneli Diaz and Marie Eklund and up until now we have done research of the Cederroth brand for our course Communicative Packaging Design. Here you can follow our progress in the designing of a new first aid kit.

So we started with doing research about Cederroth’s brand and a couple of their competitors. We did this to get a better look at the market and to decide which direction we should take. What we learned was that Cederroth is mostly targeted against companies and organizations and has a distinct green color on their products. Other first aid kit-brands are also targeted to companies and/or outdoor activities but they usually have a red color on their products. On the picture below you can see an example of how a Cederroth product is placed at the Mid Sweden University.

From our research we have discovered that none of the brands we looked at has targeted themselves towards families in homes. We have therefore decided to take this direction in our design of a first aid kit, and we want to mainly focus on placing it in the kitchen.

The next step in the process is to find inspiration and narrow down what our design will look like when it comes to shape and color.

Until next time!
/ Anneli and Marie