At the beginning of the week we continued the work where we ended last week. At the middle of the week we got a new spark. First we wanted the package to have a cardboard feeling but now we decided to go a different route. We change to black and white to give it a more sophisticated feeling and we think we have now found the right feeling. It´s cleaner, more minimalistic and modern than before without loosing the handcrafted feeling. The embossed squares on the front remains, of course.

This week we have really found our roles in the project. But of course we work side by side and help each other. Olivia is our technical engineer and has worked extensively with the technology behind the squares and packaging. I myself (Emma) am the graphic designer and have put all of my efforts in the visual identity and typography.

Tomorrow we will get feedback from Niklas and Kristina and we have prepared two prototypes and a mood board that we will present to them. Next week we will work with the feedback we have received. Our plan is to complete the package and design so we can photograph it and start with the ad.

/ Squaring Squad (Emma & Olivia)