This week have we done some small changes on our package solution. We have also started the work to the typography and try to make the visual communication to be straight forward and touching.
We have after a couple of days discussions and arguing to be quite bold when it comes to explain the sensai petrochemical free product line. From just use a simple icon of a drill tower or a gas pump we now look at pictures from different oil catastrophes. We plan to use one or more pictures to show the world the dark side of oil.