Weekly round-up! This week we continued with what we got, and most of our focus has been on our cardboard packaging with the pop-up. We have done some typographic tests for the PDP and concluded that keeping it rather simple for a more dramatic effect when you open up the cover. Materials We choose a…
It’s been five weeks since we first started this project, and now we finally have the finished product in our hands after a lot of hard work. The result of all our hard work are ChocoTales. As mentioned last week is our design all about curiosity and exploration, which we’ve enhanced even more since last week.…
Our concept builds on one of Mid Sweden University’s keywords; curiosity. We want to entice the consumers curiosity just by a look at our packaging. To raise this curiosity we’re using the story of the “skvader”. The packaging should also communicate warmth and a feeling of craftsmanship. Eight corners We decided to make our packaging…
We’re now three weeks into the project and the puzzle pieces are starting to come together. As mentioned in last weeks blog we eventually found a fitting theme for our project. We continued from where we left off last week and kept on refining our concept and working it into our designs. The puzzle of fitting together theme…
During this week we have learnt a lot about colour emotions and chocolate. Colour emotions We started the week with a lecture about colour emotions. Which was about how different colour and textures causes us to feel and react in different ways. We haven’t specified any colours yet, but we have got an idea of…
We’ve started a new creative project – to create chocolate packaging in cardboard. The chocolate itself is made here in Sundsvall by Spikarö and it will be sold by Mid Sweden University in the future. As students at Mid Sweden University we’ll be the ones designing for this project. However, we’ll be competing with eight other…