New thinking, new possibilities

Hello here we are again, Elin and Jennie. We have been working alot with our design. The multipack butter package was to big inside and it would be to heavy with 10 small bites, each with 10 grams of butter in every flavor. The flavors are blueberry, gojiberry, acaiberry and cranberry. So we desided to…

Rethinking

Hello it is Jennie and Elin writing. In the last week we had thought very much about how we want our graphic design on our butter packaging. First we had one idea but we scrapped that idea and are know up with a new better one.     First we had this one inspired by…

One week among moodboards and prototypes

Hello again this is Jennie and Elin. This week we have been working with moodboards and prototypes of our energy butter packages. Our target group are outdoorsy types and healthy people.   Our moodboard shows the colours, feeling and atmosphere we are trying to reflect in our package design. We have also been working with…

One week in

Hello our names are Elin och Jennie. We just finish our first week of Communicative packaging design. One week has passed and we are exited and tired. Our mission is to pack 10 grams of butter the best way possible in singel and multipack. Butter is an upcomming trend and we are trying to promote…