It’s been five weeks since we first started this project, and now we finally have the finished product in our hands after a lot of hard work. The result of all our hard work are ChocoTales. As mentioned last week is our design all about curiosity and exploration, which we’ve enhanced even more since last week.…
Preparations and execution The final week of the packaging project is here and unlike last week, everything is coming along nicely and according to schedule. We’ve been working with the finishing touches (adjusting the measurements etc) and preparing the packages for the final print, as well as actually printing them and putting it all together,…
Our concept builds on one of Mid Sweden University’s keywords; curiosity. We want to entice the consumers curiosity just by a look at our packaging. To raise this curiosity we’re using the story of the “skvader”. The packaging should also communicate warmth and a feeling of craftsmanship. Eight corners We decided to make our packaging…
Pitch week Wow, this has been a really stressful week. We did a pitch today and the road to get there this week has been stressful. We realized that our concept wasn’t obvious in the design decisions we’ve made and needed to start over on the overall packaging design. So this Wednesday we started over…
Time flies, cardboard dies Time flies and we’re only one week away from the presentation. Same as last week, we’ve been doing lots of progress. We’re starting to put together the sleeve for the chocolate bar as well as the inner chocolate bar packaging, which are both coming along nicely. We are currently in the process of putting…
We’re now three weeks into the project and the puzzle pieces are starting to come together. As mentioned in last weeks blog we eventually found a fitting theme for our project. We continued from where we left off last week and kept on refining our concept and working it into our designs. The puzzle of fitting together theme…
During this week we have learnt a lot about colour emotions and chocolate. Colour emotions We started the week with a lecture about colour emotions. Which was about how different colour and textures causes us to feel and react in different ways. We haven’t specified any colours yet, but we have got an idea of…
Mountain and Fir tree This week we’ve been doing lots of progress. The week started with a lecture in color emotions which was really boring but we’ve learned some new things about colors from it. Furthermore we now have a clear theming in our design, and the packaging will have a mountain and woods inspired…
We’ve started a new creative project – to create chocolate packaging in cardboard. The chocolate itself is made here in Sundsvall by Spikarö and it will be sold by Mid Sweden University in the future. As students at Mid Sweden University we’ll be the ones designing for this project. However, we’ll be competing with eight other…
Progress in the Chocolate project from Joakim and Ante This week we’ve started brainstorming, sketching and researching different designs for our chocolate packaging project. The assignment is to make packaging solutions for a chocolate bar and a box of chocolates for our school, Mid Sweden University. We’ve sent out a survey about chocolate packaging and…