Ida Hillebjörk Design

In this course, Communicative Packaging Design, our task was to create a packaging and marketing communication for Ida Hillebjörk’s brand IDAG DESIGN. We, Sara Holmlund and Sara Palén, made our designs on the basis of Ida Hillebjörk’s thoughts concerning the environment and the nature, and from that we chose the materials for our products.

Ida Hillebjörk Design, the final week

The end is not near, it is here! With mixed feelings we have now reached the final week of this project. Although it has been intense and tiring, it has also been very educational and fun. This week we have spent (almost) every hour of the day to finishing all our design solutions, mixed up with…

Ida Hillebjörk Design, pre-pitch done!

The big day is coming up. This past week has been extremely intense, with early mornings and late nights, but we have got a lot of work done. After our second tutoring with the teachers, we decided to change the logotype for Ida Hillebjörk Design one more time and removed the leaf that we had…

IDAG – shoebox templates

Shoebox templates coming up! This week has been full of interesting research and work. We have been working on some different shoebox templates and so far we have come up with two kinds of caps that matches the same type of box. We have also been sketching on the design for the cover of the…

IDAG, project packaging

Well hello! Here we are, the Saras, Sara Holmlund and Sara Palén. We are studying Graphic Design and Communication at the Mid Sweden University in Sundsvall. The course we are having at the moment is called Communicative Packaging Design, and on this site you can follow us and our working progress during these next five weeks.…