We headed for school early today, due to plans on getting a whole lot done this week. Our work is constantly developing and we’re trying to be as creative as we can with both design and the constructive work with the package. This weeks’ focus is mainly on creating a poster/advert for our product and also continue our work with the layout for the packages, both the singular and multipack.

This second day of the week we have started out creating our poster. We decided that we want to create a sense of movement in our advert, due to simular visual emotion in our package design. It’s not an easy task to do this and at the same time get people to understand that it’s actually butter that we’re advertising. We need to brainstorm a bit more, but we’re confident to solve the dilemma.

The layout for the packages are developing, and we feel that we’ve found the right colors to work with – light mintgreen and blue/gray, both with opacity. We love opacity!;)

We figured out that it’s a good idea to add one flavour since many people think it’s a bit strange and not so tasty to eat just natural butter. After some thinking we agreed on having a taste of pesto – a fresh and interesting taste.

/Magda & Anna