This week we have really struggled trying to find a graphic design that suits us, that feels right, and that we are both comfortable with. We weren’t satisfied with anything until yesterday. Going from a very messy pattern to a more clean one based on stripes representing the different layers of the sandwich cake. We will still keep the illustrations from the first sketch, including them in the new design.

Since we’ve totally redesigned our packaging a couple of times in the past week, our advert is completely new. At this point our ad is just a developement of the concept with our latest redesign of the package. We have only come up with a sketch so far but the concept is, the same for our packaging, about layers. With this ad we’re trying to show how the layers of the sandwich cake is layers of swedishness. We know it sounds quite fuzzy but, as mentioned earlier, it’s a brand new idea and this is just a sketch. Hopefully things will be clearer for both you and us in the future.

Since the only function of the brochure is to show our packaging we like to keep it simple. The brochure will look a lot like the packaging design so it complements its form. The format is the golden ratio just like the sides of the packaging and both colours and illustration will be inspired from the package.