For 2012’s packaging assignment design students at Mid Sweden University, Sundsvall, and Chiba University, Tokyo, have chosen to challenge peoples attitudes towards unconventional dairy products.

This year the goal for the Swedish students has been to produce packaging for a energy butter snack.
The challenge is not only produce the box for the butter to be sold in but to consider peoples attitudes to eating butter as a health food.

Meanwhile in Japan the goal has been to produce packaging for Camembert cheese which is not so popular.
Processed cheeses is consumed by Japanese daily but Camembert is often ignored.

Read more on the blog to view the students efforts.