Hello!
This week was the first week of the course Communicative Packaging design.
Our group includes me, Micaela Hillerström and Karolina Persson. We are two happy and creative girls which is studying the second year at Graphic design och communikation at the Mid Sweden University in Sundsvall.
This tuesday the whole class went to a dump outside the city, where we would pick out something to redesign and make a package to.
We decided for the smallest little thing we had found, a lip balm. We had a lot of ideas and there was several solutions. Finally it became an organic lip balm in different colors and a DIY (Do It Yourself) -kit with a manual how you yourself cancreate your very own organic lip balm while at the same time doing something good for the environment. Our primary target group are young women the age of 15-25 because they are the primary consumer of lip balm and usually know less about recycling.
We have designed and developt the a logo and the product name Relips lip balm and are currently working on the package design.