In our group we saw a need for everyone to have a fair chance to show who they are. We especially saw this need in people who don’t identify with traditional gender norms and sexualities.

This week we have defined and finalised our concepts and ideas for a clearer way forward. We have made a test print with potential colours, patterns and fonts as well as a moodboard to make our ideas more concrete. We landed in a very minimalistic outer shell and a very colourful and vibrant inside. It’s meant to mimic the idea that the outside isn’t important, but it’s the inside that matters.

We also put all our best ideas and concepts and made a finalised prototype of our packaging design. Next week we’ll have our construction critiqued and will apply improvements as necessary.

/ Mélanie, Amanda & Maria