The product that we are packaging is a solid organic deodorant that comes in a box that breaks into two, with one deodorant in each part. This provides an interesting sensory experience, with pleasing sound, visuals and scent.

During our research we found that plastic containers dominate the market. Therefore we wanted to bring some sustainability to the shelves with a recyclable material like cardboard. We have also made sure to use as little material as possible to reduce waste.

When it comes to the visuals of the exterior we went for a theme of quirkiness and humour, with a design that is still clean and suits a larger target audience since the product is gender neutral. There will be both photographic and minor illustrative elements.

The “Berry” part of the name connects to the actual product. The deodorant is scented with two types of berries; blueberries and lingonberries. Another part of the theme is the Swedish forest and its bounty, since both the cardboard and the actual berries come from the same place.

Ella Wiles, Jennie Bergström, Alwin Lindqvist