So far, certain things have changed when it comes to the concept and packaging due to the feedback. We now aim to have an attention-grabbing package with a bit of attitude, and seek to communicate that attitude through the graphics and typography. It’s still largely nature-based and has a more raw feel to it. We…

The product that we are packaging is a solid organic deodorant that comes in a box that breaks into two, with one deodorant in each part. This provides an interesting sensory experience, with pleasing sound, visuals and scent. During our research we found that plastic containers dominate the market. Therefore we wanted to bring some…