So far, certain things have changed when it comes to the concept and packaging due to the feedback. We now aim to have an attention-grabbing package with a bit of attitude, and seek to communicate that attitude through the graphics and typography. It’s still largely nature-based and has a more raw feel to it. We also changed the name of our product, from Berry Bar to DEOBAR! to show people what the actual product is with more ease.

We have now added all of the necessary written elements such as a barcode, weight, contact information, ingredients etc. as well as a product description and a tagline.

The shape of the package itself is completed and has not changed, though we have made sure to think of fiber direction and the weight of the cardboard to make sure things work as well as possible.

Ella Wiles, Jennie Bergström & Alwin Lindqvist