For 5 weeks we have had the opportunity to work with Cederroths First Aid Kit. We were to create a new scenario where you might need one. We decided on making it a gift, as we discovered that few actually owns one. To receive a First Aid Kit from someone is a sign of solicitude,…
The first examination is behind us and we have embraced the constructive criticism from our teachers so there’s been quite a few changes and developing done the last few days. We’re now going to focus more on the idea of this kit being a present, both in marketing posters and pitch. We have made different…
Since our last update we have been developing the design of the package. For the products we have made C-sketches where we want to create a positive feeling by using different colors for each product. We are creating a pattern of the product colors, that we will use balanced through our packaging design. For example…
Last week we decided our scenario, a housewarming gift, for Cederroths First Aid Kit. Now we have created a moodboard that shows the feeling we want to achieve with our design. The moodboard is based on the keywords we have chosen from the teachers list from Kobayashis color image scale – calm, chic/elegant and pleasant…
Hello! Our team consists of Mathilda Wiklund and Stina Sundberg and we are going to make a new package for Cederroths first aid kit. This assignment involves creating a new scenario, for example when you go traveling or experiencing a festival, a situation where you might need a first aid kit. We think it will…