Packaging the new Swedish fashion sensation

Autumn 2013 is all about fashion. We have been in contact with nine new fashion brands. They needed help with their packaging design. There is a good mix of brands from various parts of the fashion market and from all over the country. For example menswear, womenswear, lingerie, jewelry, bags, shoes and turbans. All of the…

Chambres Lingerie – Pre-pitch and printing

Week four in our collaboration with Chambres Lingerie has been crazy hectic. The main designs solutions has been done for quite some time now, it’s the detailing that takes the most time because we want perfection. Pre-pitch Last friday we pitch our design ideas to our teacher and our classmates to get some pointers on…

Jonsvens: Pre-pitch done

Hi there! The last couple of days has been very hectic, especially thursday and friday. We’ve been preparing for our pre-pitch that we had on friday. For the pitch we had to finish our prototypes and come up with a presentation. We got some feedback and realized that we had to make some alterations before…

Rachel is puzzling together papers for the template.

First pitch on the Kim Hagelind package design

Today me and Rachel Wallin had our first pitch on the Kim Hagelind package design in front of our teachers and classmates. We presented our package design, website, tags, wrapper paper, poster and logotype and got a chance for some feedback. In one week from now we will finally meet Mr. Hagelind and present our design solutions,…

Test printing

During this week the fabric that we have been longing for arrived. We were very happy about the result of the fabric and it felt just the way we wanted to. The color lived up to our expectations and this week we did some test printing on the fabric. Test printing the right color We…

Ida Hillebjörk Design, pre-pitch done!

The big day is coming up. This past week has been extremely intense, with early mornings and late nights, but we have got a lot of work done. After our second tutoring with the teachers, we decided to change the logotype for Ida Hillebjörk Design one more time and removed the leaf that we had…

Beak Products

Beak Boots first examination

Today we had our first examination in front of our classmates and teachers, to achieve some feedback for the upcoming final examination next week. The presentation went well, and we’ve got some valuable insight into what improvements to make. This week has been filled with new challenges, as every other week, when we made a…

Svala's logotype on package

The pitch exercise for Svala’s clothes package

This week we had a pitch exercise for Svala’s clothes package. We got feedback from our teachers on how to make the presentation more interesting. The whole class did a good job and we saw some exiting work and lovely presentations. The best thing with this presentation exercise, was the feedback we got. The educating…

Iman Aldebe

Iman Aldebe: The design collection

The big day is coming up. Next friday our partner Iman Aldebe is coming to Sundsvall and we are going to present our final design ideas for her. Today we got to practice on the prepared pitch in front of our teachers and classmates. Afterwards they gave us some useful feedback that we are going…

Project Henningsson: Home stretch

Past week During the week we’ve been out shopping for materials such as laces and still trying to figure out how to seal the jewelry box and we finally came up with a solution! We have also been printing on the universities Mimaci printer so now we have most of our final products complete and…