We set the scene of doing the movement sales by using the moving stall.

We want Japanese to test Swedish menu readily by making the best use of the trait of the movement sales.

The proposed menu is a snack menu eats at a little hunger. It is a style that can be eaten by easily picking it up while walking.

We added the element of the pancake to the meatball, lingonberry jam, potato and gravy sauce that was a traditional combination of Sweden.

Details of the proposed menu are the one that wraps the meatball with the pancake that adds the lingonberry  jam  and burnt, and the one that the gravy sauce was put in the mashed potatoes.

 

The theme of the proposed package is “Let’s share, eat happily, and take garbage home. ”

We want you to share by friends, and to eat this dish happily with chatting.

Therefore, it is settled in the hand, the upper part is opened widely, and the shape is easy to take it out of on.

The oil of the dish is prevented from soaking the package by using the waxed paper for the material of the package.

Moreover, this material can put and remove the seal easily.

The meatball type and the potato type are separately put in the part that has divided into two, and it picks up and we eat favorite one.

When it finishes eating contents, the package is pulled right and left.

Then, it becomes plane, and the motif of the house of the Northern Europe style appears.

If it is folded again, and seals of eyes are pasted, “Tomte” is assumed to be a motif in the package.

We thought that it was able to introduce the culture of Sweden in addition to readily enjoying themselves over the Sweden dish, and chose Tomte to be a motif of the package.

We want you to take it home without tossing the package after it finished eating of becoming garbage aside like the story of Tomte that defends when kind.

Please cherish Tomte taken home !

 

It was thought that the advertisement that is appropriate for the form of the movement sales was a body in the moving stall, and we added the body to the design requirement.

The house and Tomte of the main character used for the motif of the package are used also for the body.

The national flag of Sweden is imaged by using blue and yellow for the body and the menu signboard.

Moreover, it attracted attention by the luminous color.

Because the woman was assumed to be a target, lovely production was added by using the design about which Tomte talked.

　

The explanation of the story of Tomte was drawn next to the window, and waiting time is spent while reading it.

The menu is written in the standing signboard.

We think that Tomte of the body links with Tomte made in the package, and extend the reputation of the shop by word of mouth !

Thank you.