We set ‘convenience store’ for scene of selling meatball.

Scene ; CONVENIENCE STORE

 We ,especially , young people go CONVENIENCE STORE almost every day

to buy something to  eat, use copy machine, and so on.

We call CONVENIENCE STORE “KONBINI”,

which is the nick name that shorten and changed into Japanese pronunciation the original one.

KONBINI is unique in these points.

●Open all day long.

●Always deal in a new goods.

●Offer many services such as mail, sell tickets,,,etc

●Have many stores in small area. 

Target ; young women 

We set the target “young women”.

They like exotic things or fashionable things.

We think the Swedish foods looks exotic and fashionable.

Research

KONBINI’s foods have some features.

●easy to eat.

●Develop a new style of eating.

●Have an original brand.

●Deal in some unique menu.

Concept

Because KONBINI is home-like and familiar to us, we made our product cadual and interesting.

Inside the box, there are meatballs, salads, and sauce of lingonbelly’s jam.

They are separated from each other by the screens.

And you have to do some works before you eat it.

How to eat

Cut the wrapping paper along the mark.

The seal of “STEP 1” will appear. 

Up side down the box.

You can see the seal of “STEP 2”.

 Twist the box along the separated line.

The upper pert of the box will fit the hollow of the lower pert.

The seal of “STEP 3” will appear.