This week we have decided to change our name due to a lack in research regarding the name Gâteau. It has come to our knowledge that there is already a café with the name in Stockholm…

We have then decided to continue our research to find a word fulfilling the same purpose as the previous. Now we are focusing on the name: Soigné meaning to treat or undiluted. Witch is suitable for our product, a bar of shampoo or soap.

The moodboard has been is focus this week. We have tried to distinguish the path and values for our company. Colour schemes and Typography has also been in focus- trying to understand the meaning of the word luxury has been challenging but we thing that we are on the right path.

We have started to work on an additional product witch is a soap for intimate care and including a tool for taking out the product out of its packaging. Demonstation for this you can see in the image below. We have also started to work on formatting a way to communicate the subject, intimate care, without words