Chocolate Mountains The final week is here and we’ve been working hard on our Chocolate Mountains all week. Our number one priority at the beginning of the week was fixing the closing part of the chocolate praline box. We had been contemplating a new solution over the weekend, and for once a new prototype worked on the first…
Hello dear readers! We started the week with analyzing the feedback we got on Fridays pitch and got ready to meet mimaki again. The feedback we got The teatchers gave us criticism on the typogaphy on the front, it was a bit to static and not so interesting to look at. So we did some changes…
Final week and some changes The final week is here and the last Monday of this chocolate project we made some changes on the packaging after the criticism we got on the pitch. We changed some details in the typography and added a little pop of color. We also put a card in both of the…
Preparations and execution The final week of the packaging project is here and unlike last week, everything is coming along nicely and according to schedule. We’ve been working with the finishing touches (adjusting the measurements etc) and preparing the packages for the final print, as well as actually printing them and putting it all together,…
Our concept builds on one of Mid Sweden University’s keywords; curiosity. We want to entice the consumers curiosity just by a look at our packaging. To raise this curiosity we’re using the story of the “skvader”. The packaging should also communicate warmth and a feeling of craftsmanship. Eight corners We decided to make our packaging…
Struggles and new ideas Over the weekend we finished all of our illustrations for the project, which made it easier for us to start up the week trying to change the chocolate bar package. We basically changed the whole idea of the old package, and created a three dimensional package instead. The closing of the…
Hello there! This week has revolved around finalize all of our design decitions and making the concept work. Logotype or not? In the beginning of the week we started thinking about if we should have a logo for our product or if we should just go for a font Mid Sweden University uses in their…
We’re now three weeks into the project and the puzzle pieces are starting to come together. As mentioned in last weeks blog we eventually found a fitting theme for our project. We continued from where we left off last week and kept on refining our concept and working it into our designs. The puzzle of fitting together theme…
The beauty Mimaki We got to meet the famous printer named Mimaki! It was love at first sight even though it had a wierd smell. We tried different colors on different papers to see how it turned out. The result of Mimaki’s print gav us some more clarity. Moodboard We created a moodboard based on…
Third week This week we have finalized our moodboard and decided on a final design for our packages. We have gone back and forth many times regarding details like patterns, fonts and chocolate prints which has caused this week’s creative process to be a bit slow. However, we got the chance to test print our colors…