Another week has come to an end. Since last time we’ve been working day and night with the prototype for Boteriet as well as the illustrations, typography and photography. Finally our vision is coming to life! After our pre-presentation we got positive feedback from our teachers ensuring us that we are on the right track.

Establishing the concept

We have been thinking about Boteriets concept and how to improve it. We established that Boteriet will be the name of the collection – not the company name as our initial thought was. We think that this suits our main idea that our box should attract people who are interested in interior design. By making different collections we can ensure that it fits the large target group tastes. Boteriet will be a collection with inspiration from nature – the colors represent the sun, the sky and the forrest. To increase this feeling we have made a tree pattern that will be used continuously. Next collection could for example be called “Systerlåda” and have a medical inspired pattern in the colours red and white.

Boteriets colors and pattern

Ability to innovate

We want it to be possible for the customers to upgrade their box when they feel the need to change the design. We don’t want them to neglect the box and hide it somewhere where it wont be easy to reach.Therefore we will make it possible for the consumers to make choices regarding the outer box as well as the boxes inside when it comes to colors, fabrics and patterns.

This is the first prototype for Boteriet with all its content without the graphic design.

There’s only one week left until deadline. Even though we’ve established our concept there’s still a long way to go before we feel satisfied to present Boteriet to our client.