To put it mildly, the week has been intense. We’ve been hard at work with layout, typography and illustrations as well as finalizing the shape of our first aid kit. Our final goal with this work has been to stay true to the keywords which we settled on in our moodboard. These were: clean, simple, appealing and practical. Once complete, we hope that the user will find our first aid kit easy to understand and use. The final shape is set and our focus now lies on fine-tuning the details in preparation for our final pitch with our client Cederroth.

Final effort

Our focus now is mainly on the exterior design, which we see as essential since our original idea was to create a decorative element which people would proudly want to display in their homes. This in turn would ensure that the first aid kit would have a set place in the home and be easily accessible in case of an accident. We’ve now come up with an idea for the exterior design which we hope will subtly signal the products intended use as well as being aesthetically pleasing.

We’ve also had our first preparatory pitch in front of our class and two of our teachers and we’ve received some good feedback which we’ll now use to guide us in our final preparations. The project so far has had its ups and downs, but it has ultimately been a very educational experience. We’re now looking forward to finally displaying the fruits of our labour.

/Felix & David