Moodboard!

The last week we`ve been doing a moodboard to our packaging design to figure out what kind of style we want. Decide target group, graphic profile and logos. We´ve created the brand Kulör and our product is called Barbro and that is shoes, a clog to be specific that we found at the dump. To take you on a walk through our moodboard we can start att the left. I guess you wonder what Pollock, Tyler the creator and Absolut vodka have in common? The answer is BARBRO! We´re not gonna say more than that though..

The logos to the left did we use to take some inspiration from, and the result so far can you see if you turn your eyes a little bit to the right. And aaaall the way to the right we put some pictures of where we would like our clogs to be seen, New York Fashion Week! Yes we said it, and we´re not ashamed of it! We truly believe that this product belongs in the most hip-place in the world!

More awesome news next week. Stay tuned

Howdy / Fredrik, Ludwig